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Music Maker Mixer: Building Your Music Brand

March 18 @ 6:30 pm - 8:00 pm

Building Your Music Brand

Embark on a deep dive into music branding at the Levitt Music Maker Mixer March event. Join us for an insightful exploration into crafting a memorable brand for your music career with three expert panelists. Gain practical tips and personal anecdotes from hip-hop artist and entrepreneur Vaney Hariri, Emmy-winning Tonic Sol-fa artist Shaun Johnson, and acclaimed vocalist Andrea Ross. They’ll share their strategies for standing out in today’s competitive music industry. Learn how to leverage your unique talents, connect with your audience, and establish a lasting impact in the evolving landscape of music branding.

Here’s the breakdown of the evening:
  • 6:30 p.m. – 7:00 p.m. — Social Time with treats and live music by Lexi McGee
  • 7:00 p.m. – 8:00 p.m. — Presentation and Q&A

Meet the Presenters:

Shaun Johnson

Shaun Johnson

Shaun Johnson, an Emmy-winning singer/songwriter, seemed destined for a life of music from the very beginning. Originally from the small town of Saint Joseph, Iowa, Shaun attended Saint John’s University before settling in Sioux Falls, South Dakota, where he began his career with the nationally known vocal group, Tonic Sol-fa. This quartet sold nearly two million albums independently. Shaun is still an active member. In 2016, Shaun put together a group featuring some of the best instrumentalists and arrangers in the Midwest. His vision was to create a contemporary big band sound with a pop flair, honoring legends like Frank Sinatra with a nod to Michael Buble, while giving the music his own twist.

Andrea Ross

Andrea Ross

Andrea Ross is an American singer and award-winning actress. At a young age, she was discovered by Andrew Lloyd Webber, who has championed her career for the past decade. Lloyd Webber produced her solo record, Moon River. The album debuted at No. 42 on the UK Album Charts. In promoting her album, Ms. Ross made appearances on the BBC network and performed in legendary venues such as the Hampton Court Palace, St. Martin-in-the-Fields, and the Royal Albert Hall. She was also featured in Princess Diana’s memorial concert at Wembley Stadium, Concert for Diana. Ms. Ross began her theatrical career in Boston, where she was awarded the prestigious Elliot Norton Award for Outstanding Actress. She has since performed principal roles in US national tours and currently resides in New York. Ms. Ross sings in Symphony Orchestra Concerts throughout the United States.

Vaney Hariri

Vaney Hariri

V the Noble One (Vaney Hariri) is recognized as one of the founding fathers of hip-hop in the Upper Midwest. V’s lyrically diverse high energy sound promises both substance and style. Beyond his musical prowess, Vaney is dedicated to fostering intentional cultures within communities. Co-founding Think 3D Solutions and the impactful Leaders of Tomorrow program, Vaney leverages his extensive background in the business and leadership to pioneer innovative approaches to team dynamics, leadership development, and organizational culture. Furthermore, Vaney’s branding expertise shines through his founding of the clothing brand Flyover Country. Vaney’s impact extends deeply into his local community in Sioux Falls. He serves on the Human Relations Commission, the Levitt at the Falls Board of Directors, chairs the Downtown Sioux Falls Board, and holds leadership roles in various organizations.

Meet the Artist:

Lexi McGee

Lexi McGee is a Sioux Falls native that brings a warm and wondrous acoustic sound that will fill your ears with many different genres of music. From winding down back country roads to upbeat beautiful melodies intertwined with songs she’s personally written, you are bound to be taken on an unforgettable journey.

This month’s Music Maker Mixer event will be live streamed to a statewide audience in partnership with Arts South Dakota. Register and view the event here. Arts South Dakota

Special thanks to our partners at Startup Sioux Falls for hosting Music Maker Mixers in their MarketBeat Theater!

Startup Sioux Falls
100 E 6th St
Sioux Falls, SD 57104

Startup Sioux Falls

About Levitt Music Maker Mixers:

Dive into the beat of the local music scene and discover new opportunities with Levitt’s Music Maker Mixers. Join us to connect with local musicians, expand your network, and open doors to new horizons. All events are free and open to adults and emerging young professionals. It’s your chance to network, learn, and groove in a professional and fun atmosphere, complete with refreshments to fuel your creativity and collaborations. Learn more about Music Maker Mixers.


March 18
6:30 pm - 8:00 pm
Event Category:


Levitt at the Falls


Startup Sioux Falls
100 E 6th St
Sioux Falls, SD 57104 United States
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